Data Literacy Assessment

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Q 1. Which of the following statements best describe your role in your company?

I am the business unit head

I manage a team of significant size

I manage a significant budget

I am not in the leadership position

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Q 2. What has been your experience with Analytics?

I think taking time to do analytics slows down the decision-making process

I think analytics is very important for growth, but I cannot use it as much as I would like to.

I think analytics is very important. I use it and I hold my team accountable for it as well.

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Q 3. How comfortable are you with these graphs?

(Graph A)

(Graph B)

I saw these last at my high school

I regularly work with these.

Even though I do not deal with them very often, I can still understand them

They are completely new to me

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Q 4. Based on the information in Graph A, which campaign performed better?

(Graph A)

Can’t be determined due to statistical significance

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Q 5. A marketing campaign was mailed to 30,000 people out of which 87% received it. Forty-five per cent of them opened their mails and out of that 20% clicked on the link. What is the CTR?

20%

13%

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Q 6. Which of the following statement best describes you?

I understand the structured process for Analytics, but I can’t do it myself

I understand the structured process for Analytics, and I use it to drive insights

What is a structured process for Analytics?

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Q 7. Do you know when to use mean, median, or mode to understand what the data means?

Never used it

I use it daily

I get confused with these

I don’t know what do they mean

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Q 8. Are you hands-on with analytics?

Yes

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Q 9. What is your primary reason for taking this data literacy test?

To understand and improve my own data literacy skills.

To assess and enhance the data literacy skills of my team.

To assess and elevate data literacy across my organization or department.

Other

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Q 10. Are you able to download data in MS Excel or any other comparable software and manipulate it to answer questions like – what is the customer retention percentage by segments; which segments have the highest growth; what are the factors that drive growth; why is the revenue down for product A; what factors affect employee turnover rate, etc.?

Yes

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Q11. Can you build a regression model in R/Python/any other tool?

Yes

Almost there — enter your details to get your Data Literacy test results!

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Behind Every Good Decision

Ratings

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#1 in eBooks > Data Mining
#3 in eBooks > Data Analytics
#3 in eBooks > Business Operations Research

Editorial reviews

“Jain and Sharma do a fantastic job of explaining how any reasonably intelligent person can make sense of data by starting with the problems they want to solve…”

--MindTools

“Jain and Sharma demystify big data by revealing how to use it as a highly effective business tool...”

--Baseline

“…takes a dauntingly huge subject - analytics - and reduces it to clear, usable chunks.”

--Blue Heron Journal

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Piyanka Jain

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Piyanka Jain

CEO, Aryng.

Piyanka Jain

CEO, Aryng.